Rainbow Vision LLC was officially established in 2017. Starting out as a hobby in my spare bedroom, the product line quickly evolved into an endeared stationery and gift brand.

A bold, retro inspired style of greeting cards, journals, planners, and more that feature the illustrations and hand lettering of Leela Hoehn. Over the course of 6 years, Rainbow Vision was stocked in over 900 retailers big and small, including West Elm and Anthropologie.

I work with US based manufacturers for most of the line and implement recycled paper and compostable packaging materials whenever possible. The Seeing Eye planner has been the company’s best seller with over 27k copies sold between the years 2018-2023.

therainbowvision.com

2017-Present
Atlanta, GA